Working at Tire Rack has provided a broad range of opportunities to build features for a very diverse group of users. With both retail and business-to-business features being built and improved daily, each project has brought new and interesting design challenges. Each has a different set of user goals to keep in mind, and different workflows which help accomplish them. From new ways to view and compare products to saving favorite individual items or sets, each feature brings unique problems to consider. With the retail site having just undergone a total redesign, each feature has been evaluated and reimagined to reach a broader audience.
In addition to the various user goals to consider, the work spans a broad range of aesthetics to accomplish this. In order to maintain the strength and quality of numerous different brands, each project is closely reviewed and informed by the numerous tire and auto manufacturing partners. This brings the opportunity to work within many diverse branding guidelines and create new features and products for each one.